Operations | Monitoring | ITSM | DevOps | Cloud

Power networks (DSOs, TSOs and generation) are under pressure from every direction. They need to improve reliability and sustainability, deliver real-time customer insight, and meet increasingly stringent regulations. In response, power generation has evolved from a simple centralized model, through to a decentralized model with generation from a mix of diverse sources such as centralized generation from carbon-based, nuclear and renewable generation plants, through DERs even located at people premises.

Last year, I wrote about how AI-driven search trends reshaped my digital marketing strategy in ways I hadn’t seen in two decades. At the time, the story was mostly observational: traffic patterns were changing, conversions were holding, and AI-generated search answers were clearly influencing buyer behavior. Fast-forward to the first quarter of 2026, and one thing is clear — this shift didn’t slow down; it accelerated.