Operations | Monitoring | ITSM | DevOps | Cloud

Customer expectations for seamless digital experiences are higher than ever, and any disruption in availability or performance can lead to abandoned purchases and millions in lost revenue. A new commissioned study conducted by Forrester Consulting on behalf of Catchpoint shows retail & eCommerce companies are struggling: To ensure seamless customer experiences, retail & eCommerce companies must employ comprehensive Internet Performance Monitoring or assume the risk of allowing millions in revenue slip away.

Even if your Core Web Vitals are flawless, user experience depends on so much more—CDNs, DNS, BGP, APIs, third-party services, and local ISPs all play a role in how users experience your page. If any part of that chain breaks, so does the user experience. And worse? Your teams are left in the dark, scrambling to find the root cause.

Nearly half of users will leave if your page takes more than 3 seconds to load. Every extra second will cost you potential customers and revenue. Howard Beader goes into the stats and explains why web performance optimization is more critical than ever.

Chances are the issue is somewhere between you and your users. To deliver seamless digital experiences, you need to monitor the entire Internet Stack. From DNS and BGP to CDNs and third-party services, Internet Performance Monitoring (IPM) helps you find and fix what traditional tools can’t see.

As applications become more cloud-centric, distributed and service-oriented, traditional system-centric monitoring is no longer enough. The internet is now the backbone of digital experiences, requiring a shift in how organizations monitor uptime and optimize performance.

Modern applications are more complex than ever—distributed across cloud environments, reliant on APIs, and dependent on internet-based services. Yet, traditional monitoring approaches fail to capture the full picture, leaving IT teams blind to performance-impacting issues.

IT teams can’t solve what they can’t see. Undetected issues impacting end users lead to lost revenue, brand reputation damage, and frustrated customers. That’s why proactive monitoring is critical. By simulating end-user experiences, you catch small issues before they snowball into major incidents—saving time, money, and operational headaches.