The Shifting Nature of Organic Search in 2025
For decades now, search engine optimization (SEO) has been viewed as a “cheat code” channel – a method for businesses of any size or budget to achieve organic growth and scale against larger competitors. Industry research over the past two years has valued the SEO industry itself at over $150 billion, and projected to grow by an additional 20% by 2030, as there are thousands of case studies evidencing the value of investing in SEO as a growth channel.