After the blockbuster announcement of Chat-GPT in fall of 2022, the SEO and copywriting worlds were thrown into chaos. With AI able to generate blocks of mostly solid content (mostly) in seconds, what would this mean for the future of SEO – where for years copywriters have commanded triple digit hourly wages to generate content meant to game Google search results?

Since the landmark rollout of Chat GPT by Open AI in fall of 2022, SEO professionals have been doing their best to make sense of the future of search. The content generating capabilities of AI-powered engines offered a variety of immediate questions for SEO pros: The questions only multiplied when Google rolled out the news that generative AI search results would become a normal part of search in spring of 2024.