At times when players have multiple online choices and competition is fierce, safe betting and social responsibility is at the forefront of brand integrity. In fact, social responsibility has become a competitive edge for leading operators. Enter the era of the regulator. Regulation is now defining both the operator’s brand integrity and the player experience. Are online operators up to the regulation task? Some are, though some are not.

Few industries have experienced such a disruptive whiplash as the financial services industry. With the dizzying encroachment of agile, innovative, and fearless fintechs coming to the fore, traditional banking institutions have had to completely rethink their business, revenue models, and customer engagement initiatives.