Zebra's 18th Annual Global Shopper Study: Using RFID for Strategic Loss Prevention | Zebra

Explore how RFID is evolving from a foundational inventory tool into a strategic powerhouse for modern retail loss prevention. Learn how to harness information-based strategies to reduce shrink, enhance visibility, and drive profitability across your operations.
Join Randy Dunn, Director of RFID Business Development at Zebra Technologies, as he dives deep into the multifaceted capabilities of RFID technology. Drawing on his extensive background in asset protection, Randy unpacks how RFID provides the critical data retailers need to address loss in today's complex landscape.

In this video, you’ll learn:

• From Event-Based to Information-Based LP: Understand the fundamental shift from traditional security that only detects an event to RFID systems that provide actionable intelligence to pursue and recover assets.
• Achieving Total Loss Visibility: Discover how RFID shines a light on the four key buckets of loss—external theft, internal theft, vendor fraud, and administrative error—with verifiable data.
• Expanding Value Beyond the Storefront: Explore how RFID data can be leveraged for advanced use cases, including supply chain optimization, demand profiling in fitting rooms, and pick-path analysis for store associates.
• Balancing Security and Customer Experience: Learn strategies for applying friction to deter thieves while ensuring a seamless, convenient journey for your best shoppers.
• Empowering Associates and AI: Discover how RFID empowers frontline workers and provides the high-quality data needed to train next-generation AI models for predictive and automated decision-making.

Randy also explains how the value of RFID compounds, starting with one use case and expanding to unlock new efficiencies and insights across the enterprise. Whether you're a loss prevention professional, a retail executive, or an operations analyst, this video provides essential insights into building a more resilient and intelligent retail future.

• ︎ Read the 18th Annual Global Shopper Study: https://bit.ly/3DhGQBX
• ︎ Explore Zebra's Retail Solutions: https://bit.ly/4is1Q8o
• ︎ Prevent retail loss with Zebra's latest solutions: https://bit.ly/4a6H79m

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