According to research by small business marketing platform, FiveStars, customer visits to local businesses in the U.S. and Canada dropped by 70 percent between March 8 and April 12. It doesn’t take a statistician to realize that losing that many customers in one month represents a serious blow. But not every mom and pop shop is collapsing. With a significant amount of determination, creativity, and reskilling, some small businesses have found unique ways to reach their customers despite the chaos.

We’re many weeks into the COVID-19 crisis and, I don’t know about you, but things still feel chaotic to me. Part of it is trying to work from home while also homeschooling a 6-year old and 9-year old. Part of it is trying to keep up with all the recommendations and requirements from our public health officials. The big reason things feel chaotic to me, though, is all the uncertainty.

Let’s face it: agile methodologies weren’t exactly created for remote teams. Early agile teams were overwhelmingly co-located in offices, mostly because video conferencing, chat, and other technology that makes remote work possible were laughably primitive and clunky at that time. These days, with so many people working remotely, gathering your team in the same room isn’t realistic. That doesn’t mean remote retrospectives are impossible, however.

[This article was written in the wonderful age before coronavirus.] A week ago I spilled a full glass of water all over my computer. Horrified, I mopped up my laptop, turned it upside down, and let it dry in the sun. By some miracle, it still worked. But when morning came the next day, it was totally fried. As I waited for my IT manager to configure my new laptop, I turned to my phone to scroll emails and my work apps.

In the past two months, companies everywhere have shifted their workforces from office cubicles and conference rooms to home offices and dining room tables. The coronavirus pandemic’s thunderous impact – bolstered by government mandates to maintain social distancing protocols and shut down non-essential workplaces – has forced companies to pivot hard and fast to a new reality, whether they’re ready for it or not.

If there’s one thing we’ve learned from the COVID-19 pandemic so far, it’s that existential threats don’t just go away. Not even if you ignore them. (Actually, they get worse if you ignore them.) We’ve all been touched by the events of the past few months and we need a new way forward. Whether it’s climate change or public health, we need to face these threats head-on and solve them.