Sights and Sounds of Success: Creating Memorable Commercial Videos through Production

Sights and Sounds of Success: Creating Memorable Commercial Videos through Production

Videos are becoming more and more popular in today's world. We use videos to learn, we use them to be entertained, and we even use them to sell products or services, to create that product we use a motion graphics firm. The way that you market your business can change significantly if it incorporates video production into its marketing strategy. However, creating a successful commercial video is not as simple as pointing a camera at your product or service. To make sure that your business succeeds with video marketing, follow these tips:

The Importance of Audiovisual Experience

Audiovisual experience is a key factor in consumer engagement. It's what makes you want to buy the product, watch the next episode of your favorite show and keep coming back for more.

Audiovisual experience can be created through production techniques such as camera movement and composition, lighting choices and sound design. Audiovisual experience can also be shaped through creative direction: what story do we want our audience to connect with? How do we achieve this? The answer lies in creating a brand identity that resonates strongly with your target audience - one that reflects their values, interests and lifestyle choices. And last but not least, audiovisual experiences are shaped by marketing strategies which aim at raising awareness about products or services while persuading potential customers through multiple touchpoints such as advertising campaigns (TV commercials), social media posts etcetera

Creating a Memorable Commercial Video

  • Color and lighting.
  • Music and a huge library of sound effects.
  • Visual effects, such as animation or graphics that are added to the video after it's shot.
  • Visual storytelling, which is how you use the camera to tell your story through what you shoot for example, by panning over an object or scene in order to emphasize its importance in the commercial (or simply because it looks cool).
  • Emotional resonance with viewers through music choice or acting performance; this can be achieved by using techniques like "lesson learned" stories where characters learn something important from their experiences on screen so they can pass that knowledge on to others watching at home or work who may not have had similar experiences themselves but still want some insight into what these people went through when making decisions about buying products like yours!

Brand Marketing with Video Production

Branding is an important part of any company, and it's something that should be taken seriously. To put it simply, branding is the way in which you want your customers and potential customers to perceive your brand. It's not just about how you look; it's also about what kind of image the public has of your business.

You can use video production as a tool for branding by creating commercials that showcase what makes your company unique. This will help establish trust between consumers and businesses, which will lead them into purchasing from you instead of someone else who offers similar products or services (or even worse no product at all).

In addition to helping build trust with customers through effective marketing videos, branding will also give them confidence in purchasing products from companies they know they can trust because they've been able to see firsthand where those companies came from!

For those seeking top-notch video production tailored to their brand's unique story, Tideway Creative video production in Seattle excels at delivering high-level video and photo marketing content, ensuring your message resonates effectively with your target audience.

Visual Storytelling for Commercial Videos

Visual storytelling is a form of communication that uses images, sounds and music to tell a story. It's used in movies, television shows and commercials; but also print and online media.

Visual storytelling has been around since the dawn of time and it will be around long after we're gone! But how do you create visual stories? And what makes them so effective? Let's explore this topic together.

A successful commercial video is the result of a good production strategy

A successful commercial video is the result of a good production strategy and a clear animated video explainer. A production strategy is the process by which you plan and implement your commercial video production, which includes both creative and technical elements.

The following list includes some of the key components that should be considered when developing your own production strategy:

  • Script - The script serves as the foundation for all other elements of your commercial video, so it's important to get this right from the start! If possible, write out several versions before deciding on one final version; this will give everyone involved in creating the script an opportunity to provide feedback along with their suggestions for improvement or changes (if any).
  • Storyboard - Once all parties agree on what should appear in each scene within their screenplay(s), they can then create storyboards depicting those scenes visually via drawings or sketches depicting camera angles and shot types/locations where applicable.* Music/Sound Design - Music plays an important role in setting moods and adding emotionality anywhere from suspenseful horror movies like Jaws (1975) through romantic comedies like Pretty Woman (1990).


We at Lens and Lapse understand how important it is to create a commercial video that stands out from the rest. We have years of experience in creating memorable videos for brands like yours and can help you get started today!