In the XXI century, many companies and business-minded people had to follow and adapt to the revolutionary changes in the world of marketing. The emergence and rapid growth of the internet have slowly and surely shifted the attention from newspapers, radio, TV, and other forms of traditional media.

The development of information technologies has turned computers and mobile phones into essential tools for everyday life. Not only do they simplify our everyday tasks, but the web also provides the most comfortable and addictive tools for entertainment. With the collective effort of many brilliant minds, we got one of the most influential digital inventions – social media networks. These platforms have revolutionized communication between individuals all over the world, allowing rapid conversations in many formats.

Today, we have billions of internet users that cannot live without social media. It allows the companies behind them to utilize the user base and their engagement with the platform to advertise goods and services. Paired with massive data storages for personal user data, tech giants use these tools to fuel personalization algorithms, making sure that each user sees the most relevant ads.

These elements are the revolutionary aspects of digital marketing that drive conversions and interest from clients. On top of that, businesses do not have to solely rely on paid ads. Just like every user, they have the freedom to create accounts, groups, and pages to take promotion into their own hands. Social media management is an essential element of digital marketing, and well-organized pages generate growth that creates visibility for your company and a direct line of communication for customers.

Managing social media platforms can be a lot of work. That is why many businesses apply automation tools to schedule posts, organize interactions, and even boost traffic with some fake users. However, most social media companies are against algorithmic automation on their platforms, which can lead to getting your accounts blocked and IP addresses banned.

That being said, there are some clever workarounds used by social media companies that help utilize automation tools without consequences. In this article we will discuss social media automation and how proxies, the intermediary servers that ensure online privacy, help modern companies avoid trouble while using them. For example, a Twitter proxy can cover your fake account that focuses on the promotion of your products and services. If you use a Twitter proxy or any other social media proxy from a reliable provider, you will have thousands of addresses to ensure airtight safety for these sensitive procedures.

Why do we need residential proxies?

If we analyze the best proxy server providers, their services are usually split into two categories – datacenter and residential proxies. Datacenter servers provide a faster connection, but their addresses do not show a connection with the internet service providers. Social media platforms can use automated tools to detect this and refuse to trust the address.

Because datacenter IPs have these differences that separate them from real traffic, residential proxies are the better option for social media automation. Remember, the goal here is to mimic user behaviour while promoting and interacting with your social media platform. Residential proxies are different because they get their IPs from real devices connected to the web. This way, if you or your automated tools access the platform, the traffic will be indistinguishable from any other user, allowing you to automate the actions of multiple fake accounts without risking suspension.

Proxy server advantages

With a good proxy provider at your disposal, one person can manipulate an arsenal of automatable tools and imitate tens or hundreds of followers. One of the main advantages of proxy servers is scalability, and a massive network of IPs lets you assign a unique identity for each IP. If one of them starts looking suspicious, the best proxy suppliers in 2023 include a customizable rotation option in their list of services to assign a fresh address at predetermined time intervals.

For example, if you manage 10 fake accounts that promote activity on your page, changing their IP address once they reach a certain number of connections, the automated tools will start using new identities to stay active and never get blocked.

Top suppliers have massive residential proxy networks with millions of addresses for social media automation. Even better, you can choose the desired location to test the visibility of ads and inspect the visibility of the page in the most relevant regions. With proxy servers, you can automate social media growth with ease, as well as have a clear overview of your progress.

Summary

Social media automation is the key for growing your platforms to aid digital marketing campaigns. However, the automated bots cannot reach their potential without residential proxy servers. With their help, social media managers can disguise their tools as real users and choose any digital location at will. It makes them essential helpers for sensitive tasks that depend on flexibility and anonymity.