Everything is bigger in Texas, and if you are trying to catch the day to day wandering eye amidst streets, highways, and walkways, one of the best ways to do so is through an effective, eye-catching billboard. Especially if you are looking to take advantage of local markets, understanding how to produce a successful billboard in the city your business is based can generate outstanding results. However, billboard marketing strategy can be occasionally difficult to grasp. In this article, we are going to outline a few tips to make your billboard catch eyes throughout San Antonio.
Why San Antonio?
First and foremost, why put up a billboard in San Antonio, TX? Whether you are a nationwide or global business, or a local business, San Antonio is a great place to set your marketing campaign to work. With a population nearing 1.5 million people, making it the second most populated city in Texas, a plethora of tourist locations such as Six Flags, the San Antonio Zoo, or the San Antonio River Walk, and city transport system based upon roads, walkways, and public transit, your billboard can provide your business a lot of publicity. So how do you grab the attention of your prospective consumers in this setting?
1. Location, Location, Location
Where you put your billboard is critical to its success, and there are a number of factors related to this location that can assist you. First off, take advantage of roads with heavy traffic. If your billboard is hidden on the side of a building that is only seen by a few daily travelers, it is not worth the investment. Make sure that wherever you select, your billboard is being seen by vehicles, bus traffic, and even foot traffic. If you can get all three of these in one, you’ve done an excellent job!
Next, it is important that the location of your billboard is based on the location of your business. If you have a local business, place your billboard within 1-5 miles of your business, such that those who see it know where the turnoff is and can easily recognize the location. This can help direct people quickly to your location, and hint at a visit during someone’s daily activities. Especially when it comes to billboards in San Antonio, having your location narrowed down can be a game changer.
If your business is not local, consider focusing on busy highways and public transportation. Rather than lead a consumer to your location, your goal is to regularly remind them that you exist, and offer a service they have use for. Numbers are key in this scenario.
2. Digital vs Print
In San Antonio, as with a number of cities, you have the opportunity to utilize digital billboards or print billboards. Typically, digital billboards are a little bit more expensive than print billboards, but they offer some entertainment perks. An animated image, moving text, or visual action can cement itself into a viewer's memory, and pull them in more effectively than a still. Creating a well-produced, exciting digital billboard can be a great way to push your business forward.
This, of course, does not mean that print billboards are ineffective. A good print billboard can also prove successful when done well. Make sure that your image is clear, your text and message is obvious, and next steps can be taken without worry or rush. Remember that print billboards cannot be easily changed, thus, if you produce a print billboard it is important to prepare for a long term representation of your business or product.
3. Understand the ROI of Your Billboard
We’ve all heard the term ROI (Return On Investment) in terms of a business and advertising, but this is especially important to consider when producing a billboard in San Antonio. There are a number of different marketing options, and each costs your company differently. If a billboard is producing success for your business, excellent, keep running it. But be prepared to regularly analyze how many new consumers your billboard brings you in relation to how much it costs. Net zero is not worth the billboard investment.
Especially if you are utilizing a digital billboard, consider some experimentation regarding location and appearance, regularly analyze your product or new-customer numbers, and be prepared to modify your marketing strategies.
San Antonio can be a wonderful place to utilize billboard advertising, so do your research, be creative, and branch out to customers who you may not have been able to discover otherwise!