Allentown, PA, USA

Latest News

Sep 5, 2019   |  By AlertBot
It’s a sad story that has become so common, that it just kind of blends into the background — like that awful elevator jazz that some coffee shops play (Thelonious Monk would NOT approve), or economy class in-flight meals (there’s less sodium on a salt lick, and you don’t get rammed in the ankle by a cabin trolley). Alas, we’re talking about the cart abandonment epidemic. And epidemic is indeed the right word, because this problem is not local or limited.
Jul 22, 2019   |  By AlertBot
If You Build It, They Won’t Come: 5 Big, Scary and Costly e-Commerce Site Mistakes In the 1989 flick Field of Dreams, Kevin Costner turns his Iowa cornfield into a baseball field because a voice tells him: if you build it, he will come. The “he” in question is his late father, and the movie has a magical, uplifting ending that makes us want to dream again (and possibly, play baseball or eat some corn).
Mar 19, 2019   |  By AlertBot
Hey brother, can you spare $5 million? That’s about what Amazon estimates it lost in sales back in 2013, when its website went down for around 40 minutes. For the math junkies out there, that’s $125,000 a minute, or $2,083.33 a second.
Oct 15, 2018   |  By AlertBot
Today’s business environment is relentlessly fast-paced. Today’s startups blast into tomorrow’s enterprises. And just as rapidly, today’s unicorns take a one-way journey into “hey, whatever happened to…” country. However, there’s another critical piece of the velocity puzzle that many businesses are missing, and it’s costing them customers and profits: the speed of their website.
Jun 7, 2018   |  By AlertBot
Most of us are blissfully unaware of the technical feats happening in the background when we browse to a webpage. We typically only notice that there is some technical failure when the site we’re visiting takes such a long time to load that we get impatient and click refresh or the site outright displays an error message. In actuality, there’s a lot that goes on between your web browser and the web page you’re visiting.