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July 2019

If You Build It, They Won't Come: 5 Big, Scary and Costly e-Commerce Site Mistakes

If You Build It, They Won’t Come: 5 Big, Scary and Costly e-Commerce Site Mistakes In the 1989 flick Field of Dreams, Kevin Costner turns his Iowa cornfield into a baseball field because a voice tells him: if you build it, he will come. The “he” in question is his late father, and the movie has a magical, uplifting ending that makes us want to dream again (and possibly, play baseball or eat some corn).