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February 2022

Why Website UX "Edge Cases" Lead to Visitor Frustration - and What to Do About It

The year was 1993. Beanie Babies invaded the planet. Dinosaurs dominated cinemas worldwide when they escaped from Jurassic Park. Seinfeld won the Emmy for Outstanding Comedy Series (you might say that Jerry & co. were masters of their domain). And righteous rockers Aerosmith extolled the virtues of “living on the edge.” A lot — and we are talking A LOT — has changed since 1993; especially that advice about living on the edge.