Operations | Monitoring | ITSM | DevOps | Cloud

Your website is your business’ storefront, sales team, customer service department, and potentially even your primary revenue channel. Just like you’d protect the physical presence of these aspects of your business with a security system, you also need to protect the online aspects too. That means keeping an eye on your website with monitoring.

Oh Dear is the underdog in the website monitoring software space. We’re a small player in a market dominated by big, well-funded competitors. And yet, we’ve built a solid user base and created a profitable SaaS business. But how did we do it? And more importantly, what worked, and what didn’t? This is our honest story about marketing Oh Dear, our lessons learned, and the strategies that helped us grow.