I speak to a lot of MSPs every day, and I’m always asked for advice on meeting new prospects. Finding new clients is one of the biggest challenges they all face. “Have you tried asking your existing clients for referrals?” is my stock answer, and with good reason—prospects referred to you by an existing client are four times more likely to buy than any other opportunities you’ll chase. Here are my tips on supercharging your referrals and winning new business.

MSPs generate more MRR (monthly recurring revenue) when they’re able to reduce reactive noise and dedicate their resources to more proactive MSP tasks. This is because proactive tasks are predictable. They’re scheduled into our days (e.g., regular technology alignment visits, business impact and strategy meetings, centralized services, and projects). We know how much they cost and how long they take to complete. We know the margins on proactive tasks (if we price them properly).

The National Institute of Standards and Technology Cybersecurity Framework—NIST Cybersecurity Framework for short—is a set of best practices to help companies better identify, detect, and respond to cyberattacks. While the framework was intended to be used by internal IT teams, its five major themes—identify, protect, detect, respond, and recover—can be used to create a handy network security assessment tool for MSPs.