Operations | Monitoring | ITSM | DevOps | Cloud

 A major studio drops its new episode at midnight. Millions are queued to watch. Push notifications hit, the app surges in traffic, and then timeout. Spinning wheels. Frozen screens. Social media lights up. Customers don’t just notice they remember. For today’s communications, media, and information (CMI) brands, digital reliability is the product. Viewers, subscribers, and enterprise users aren’t comparing your uptime to industry benchmarks.

In recent months, there has been growing discussion among business and IT leaders around the rapid expansion of SaaS solutions. McKinsey’s recent report on the current state of SaaS notes that while the industry has experienced a slowdown, largely driven by economic factors such as rising interest rates and reduced IT spending by enterprises, it has seen a decade of rapid growth, with the market being valued at approximately $3 trillion in 2022.

Imagine if degrading network performance—not just bad code—disrupted your live stream during a high-profile event. Customers start flooding support lines. Social media lights up. Your NOC teams scramble to identify the root cause amid fragmented systems. The outage impacts not only your broadcast, but also subscriber logins, ad delivery, and mobile apps. Advertisers want refunds. Executives ask, “Why didn’t we see this coming?”