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Every developer has seen this scene: a user clicks a button, nothing happens, they click again—still nothing—and by the third frustrated tap, three overlapping modals explode onto the screen. The page wasn’t slow to load. It was slow to respond. This highlights the importance of perceived performance—how fast and responsive a website feels to users—which can shape user satisfaction regardless of actual load times.

The blue link is dying—but not in the way we expected. When Google’s AI Overviews began appearing at the top of the search results page, the SEO community panicked. Publishers watched click-through rates plummet. The Pew Research Center confirmed their fears: searchers who encounter an AI summary are half as likely to click on traditional search results (8% vs. 15%).