The limitations of the NLP tech stack gave birth to the modern LLM tech stack. As businesses evolve as connected, interactive, and data-intensive, business products are powered by a new layer of this modern technology.

Introduction: 2021 Digital Business Study by Foundry states that “91% of organizations surveyed have adopted or have plans to adopt a digital-first business strategy.” The researchers estimate that companies will spend $16.5 million over next 12 months on “digital initiatives” including AI/ML, Data Analytics and Cloud.

Artificial Intelligence (AI) is revolutionizing the business landscape, offering immense potential to transform organizations into exponential enterprises. ServiceNow, recognized as the "engine of the enterprise," envisions a future of work where AI-powered solutions automate processes, enhance decision-making, and extract valuable insights from data.

Growing Revenue = Right Message + Right Audience + Right Insights It is evident from the previous series of blogs that retail media networks, services, and advertising platforms are being rapidly used by various B2C advertisers to reach their potential buyers through various ad formats. There is growing need for every advertiser/market is to reach a maximum number of the intended audience to increase the return on ad spend (ROAS).