Post the pandemic, Customer Experience (CX) has emerged as the top priority for growth-oriented companies that are expending considerable effort to understand how customers perceive their organization at every stage of their digital interaction. According to Pew Research, “31% of U.S. adults go online ‘almost constantly’ as of 2021.” This is a significant increase from only 21% in 2015.

Artificial Intelligence (AI) is revolutionizing the business landscape, offering immense potential to transform organizations into exponential enterprises. ServiceNow, recognized as the "engine of the enterprise," envisions a future of work where AI-powered solutions automate processes, enhance decision-making, and extract valuable insights from data.

ServiceNow has evolved from an ITSM/ITOM-centric workflow tool to become a great enterprise workflow orchestration platform that many businesses use to streamline their digital workflow experiences. ServiceNow allows you to connect various facets of your operations and its systems of record — whether it’s employees, customers, or partners — to streamline processes and optimize productivity.

When it comes to optimizing business processes, efficiency is key. Having a clear and concise flow of information throughout every aspect of your organization will result in more effective business practices and more successful transactions with customers.