Stay ahead of the competition We have seen enough inferences from one of our earlier blogs that the retail media industry promises to show high market potential. This will influence retail companies to evolve new solutions to meet the marketing demands of the brands. Third and first-party customer data have been playing a major role to provide retail brands with the right demographics and customers to improve the audiences for driving brand awareness and acquisition.

Become a necessity and not a choice to bring the right results In the recent blog, we were able to understand what retail media is and the associated benefits for retail brands.

Growing Revenue = Right Message + Right Audience + Right Insights It is evident from the previous series of blogs that retail media networks, services, and advertising platforms are being rapidly used by various B2C advertisers to reach their potential buyers through various ad formats. There is growing need for every advertiser/market is to reach a maximum number of the intended audience to increase the return on ad spend (ROAS).

The advertising industry is very competitive and with new players coming into the market the retail media platforms should clearly define their operational measures and address the challenges in terms of scalability, technology integration, and the ability to close the loop with an end-to-end strategy.