Providing exceptional customer support has become a key differentiator for businesses. Customers expect quick and personalized solutions to their queries and issues. To meet these expectations, organizations are turning to Artificial Intelligence (AI) for customer support solutions. AI technologies, such as Generative AI, have revolutionized the way companies interact with their customers, streamlining support processes, and delivering superior customer experiences. In this comprehensive guide, we will explore the significance of AI for customer support, its various use cases, how to implement it, the role of Generative AI, and the barriers to overcome for its successful adoption.