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I've been in this industry since before the word "PaaS" existed. I founded Cloud 66 in 2012 — the same year Heroku was peaking, dotCloud was pivoting to become Docker, and the idea of "just git push and forget about servers" felt like the future. It was the future. Partly. The deployment experience was revolutionary. The business model wasn't. Last week, Heroku announced its transition to "sustaining mode" — no new features, no new enterprise contracts.

Last week, Heroku announced it is transitioning to a "sustaining engineering model." In plain English: no new features, no new enterprise contracts for new customers, and Salesforce is redirecting its investment elsewhere. The platform will be maintained for security and stability, but that's it. If you've been in this industry long enough, you know what "sustaining mode" means.