Did you know that ignoring customer feedback has resulted in 14% of startup failures within the last few years? Besides sketchy products, poor pivots, and lousy marketing strategies, they all boil down to one factor - the lack of constructive criticism. As a startup business, it's essential to solve problems the right way. Therefore, having a strong personality when facing constructive criticism is necessary, as it will lead to further improvement of your products and services. And your startup's best critics are your customers. As such, listening to what your customers have to say will help your company produce better quality items in the future.