Logging is usually an afterthought. When we're creating a feature, we often neglect to think about how we'll observe the actual behavior, and even if we do end up adding proper logging messages - we rarely consider the implications those log lines will have on our bottom line. It's a hidden cost factor, but one that continuously comes up in conversations we have with practitioners. To help shed a light on this topic we gathered a panel of industry veterans, who will come together on November 8th to discuss the problem in depth and offer a completely new approach to solve it.