The high volume and high rate of transactions in the adtech market pushes vast amounts of data through the entire ecosystem, 24×7. Regardless of its place in the market – advertiser, ad exchange, ad network, or publisher – each has thousands or even hundreds of thousands of metrics that measure every aspect of the company’s business. Monitoring these metrics can prevent incidents from impacting the business.

There are few organizations left today without some of their business operating in the cloud. A recent IDG Cloud Computing Study found that 92% of businesses globally moved to the cloud. According to Gartner, cloud adoption spending will surge to about $482 billion by the end of 2022. Most companies make the move to take advantage of the speed, innovation, and flexibility offered by cloud computing solutions. Operating in the cloud can also provide cost savings and improved productivity.