Why Brand Monitoring is Essential in the Age of Programmatic AI
Recently, crowdfunding giant GoFundMe made headlines after (among other things) automatically generating some 1.4 million donation pages for U.S. 501(c)(3) nonprofit organisations. These pages were created without prior consent, using publicly available IRS data and partner-feeds. According to reports, many nonprofits discovered these pages only when alerted by a donor or curious patron; they had no advance knowledge and had to manually un-publish or “claim” the page.