We recently optimized the hell out of our Lighthouse score, and one of our landing pages went from a low 70s score to a cool 96 and above score. Below I describe what started as a quick lunch break peek into the Google Search Console. I recognized that our 'Pingdom alternative' landing page ranks surprisingly well with nearly no investment. BUT the competition was ranking even better. So, why? Common knowledge is that Google-Search is using hundreds of ranking factors.