What does risk appetite mean?

Sep 26, 2025

Defining your risk appetite – the level of risk your organization is willing to accept – is one of the most important steps to adopting an exposure management strategy. If your risk posture’s out of line with your risk appetite, it’s time to take action.

Ivanti’s Chris Goettl breaks down defining your risk appetite and how it helps you make informed decisions about remediating vulnerabilities.

Want more on exposure management? Check out How Exposure Management Will Reshape Cybersecurity: Five paradigm shifts to guide your strategy.
➡️ https://www.ivanti.com/resources/exposure-management-strategy-guide

The concept of exposure management is emerging as a transformative force in cybersecurity. Unlike conventional methods that often view risk in isolation, exposure management encourages a contextual understanding of threats, situating them within a broader framework of business objectives. This shift is not merely a change in perspective; it’s a foundational reimagining of how businesses approach security.

The threats facing organizations today will only continue to grow in number and complexity, demanding commensurate growth in how organizations conceive of cyber risk. No longer can security be siloed within the IT department. Instead, it must be a shared responsibility, with every aspect of the business playing a role in identifying, mitigating and managing risk. This collaborative approach enhances an organization's resilience and serves to foster innovation and drive competitive advantage.

The continued emergence of exposure management has the potential to fundamentally alter the field of cybersecurity and how it’s viewed at a business level. We believe the following five projections are not only possible but likely outcomes of that emergence.

Ivanti is a leading enterprise software company that offers a powerful, cloud-based IT and security platform. Our solutions are designed to scale with your business, helping IT and Security teams boost operational efficiency, cut costs and stay ahead of security threats. The Ivanti Neurons platform is cloud-native, providing a unified and reusable foundation for consistent visibility, scalability, and secure delivery. Trusted by over 34,000 customers, including 85 of the Fortune 100, Ivanti empowers organizations to tackle challenges with end-to-end solutions.

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Chapters:

0:00 - Introduction & Risk Basics

0:18 - Vulnerabilities Overview

1:14 - Risk Monitoring & Response