The software development loop is, without question, the most critical component of any business and yet it can sometimes be difficult to get everyone to prioritize it. In this talk, we'll look at several case studies from major companies and how they became more competitive and more reliable to beat out competitors.

We'll provide tools to calculate cost savings and investment for investments into DevOps including personnel, CI/CD, monitoring, and more. Everyone cares about DevOps when features can't be delivered or services fail. We'll show you how to avoid the pitfalls of reactive DevOps in 2020. Then, instead of painful retrospectives about the investment that should have been made, you can celebrate what a good job you've done.