Top Eight Fonts To Use In Logo Design
When it comes to making or breaking your logo design, your choice of logo fonts plays a massive role. Selecting the right typography can amplify the impact of your logo and tell your brand story to the target audience. The wrong font can nullify your logo's effect on whoever sees it. Since there are thousands of fonts, it might be overwhelming to select the right one. Moreover, it would be good for you to use a font manager to quickly remove or add fonts according to the needs of your logo design. Feel free to visit https://setapp.com/ to know of the best font managers.
How to select fonts for your logo?
Start deciding on a logo font by determining the personality of your brand. Then, it would help if you considered the fonts that evoke the same feelings and ideas you are aiming for. For instance, if you want to evoke a classic, polished feeling, you can use Serif logo fonts. These fonts have decorative feet at the end of the letterform. On the other hand, if you want your logo to be seen from a distance, you can use Slab serif logo fonts. These fronts are louder and bolder with larger letterforms and can be used with your own designs created using a custom logo maker.
You must not use more than two or three different logo fonts in your logo design. If you use too many fonts, your logo design will appear inconsistent and too busy. Also, the number of fonts depends on the amount of text you plan to incorporate in the logo. You need to select one typeface for the main brand name and another for brand description, tagline and other supporting text.
Ensure to brainstorm with your marketing and designing team to select the right fonts for your logo design.
Now, let's dive into the list of some popular and game-changing fonts that you can use for your logo.
Choplin is based on the unconventional Campton font family. It is a geometric slab serif by René Bieder, a German typeface designer. The font is clean, modern and sturdy, inspired by Johnston Sans and Gill Sans. It also holds out impressive contemporary elements.
The font lends itself fantastically for editorials, photo layouts and strong headlines. It is a good font for assertive branding, and you can use this logo font for narrative and modern journals and magazines.
2. Yeseva One
Jovanny Lemonad is the creator of Yeseva One logo font, and the font elicits a high-contrast, architectural and distinct feminine essence. The friendly disposition of the logo font can be seen clearly from its decorative feet. The logo font works well with Open Sans, Roboto, Roboto Slab and other balanced serifs.
The logo font is typically chosen by brands seeking to communicate an agreeable, conservation and graceful message.
3. Nunito Sans
Jacques Le Bailly is the creator of Nunito Sans, and the logo font comes from Nunito. It is a balanced sans-serif typeface created as an extension and alternative to popular sans-serif fonts found in the Google Font Library. The logo font goes well with Theano Didot, Montserrat and Abhaya Libre. Its short descenders and high x-height grant an approachable display.
Nunito Sans is a good choice for expanding and evolving corporations wanting to create healthy dialogue around its present situation and what it wants to become.
1940's aircraft models inspired, Aileron is a Neo-Grotesque typeface that showcases the acclaimed, lower case letter "l" in a curved style. The logo font goes back to when modern aircrafts had just started to fly faster and higher with potent engines. Adilson Gonzales, the Brazilian font designer, took the concept to the next level and designed a retro-futurist font that encourages the nature of aerodynamics. The logo font is quite close to Helvetica in terms of the design, and conceptually, it is close to Univers.
Brands seeking to showcase a futuristic and sleek look can opt for this logo font. The font is ideal for startups and clothing brands.
Rockwell hasn't been in the limelight for some time, but it is a standout logo font from the 1930s. It is a classic slab serif typeface, which is unbracketed, and the weight is similar to each character. The logo font's letterforms are known for their pleasing simplicity, and the shapes aren't overwhelming. However, some find them complex.
Rockwell is an ideal logo font for construction, utility, or no-nonsense clothing brands.
Baltica fits the slab serif criteria, but it appears similar to a simple sans-serif. The slabs are of different widths than the letterforms, and they're bracketed. Since Baltica has unusual characteristics than a slab-serif, it is set apart, which gives the font its signature look.
The logo font is ideal for classic brands that want to exude reliability and trustworthiness. It is also best for brands that rely on old-fashioned values.
7. Advent Pro
Advent Pro is a display font that showcases distinct characteristics of the sans-serif genre. But the font is created with its unique, modern characteristics. You can combine the font with Caveat for an effortless balance of friendly and familiar.
The logo font is broadly chosen by brands that want to be provocative or support a politically-focused agenda.
The Bodoni logo font emerged when designers were experimenting with thin and thick typeface characteristics. The dramatic font was created when Giambattista Bodoni took the experiment a notch higher. The Bodoni typeface shares similarities with the Didot family because both fonts were created during the same time. Even then, Bodoni stands out.
The font resonated through time and was used in famous logos, including Calvin Klein and Vogue. Therefore, if you are a mainstream fashion brand, don't even think twice before using this font in your logo design.
Now that you have an idea of the popular logo fonts, you'll be capable of making an informed decision when designing your brand's logo. Of course, there are more fonts out there that you need to experiment with but start with these.