Sales Operations: How to Increase Revenue and Business Growth

Sales Operations: How to Increase Revenue and Business Growth

May 31, 2022
3 minutes

Sales operations are a critical piece for any business looking to achieve hyper-growth. It's responsible for creating sales processes and systems that increase sales efficiency and drive more revenue. 

In this article, we will discuss the role of sales operations in business growth, and how you can use sales operations to grow your company.

What is Sales Operations and What Does it Do?

Sales operations - also referred to as sales, sales support, or business operations - is responsible for a wide range of activities, including sales planning, quota setting, territory design, salesforce management, performance management, sales process optimization, sales enablement, and technology Enablement.

A successful sales operation requires a deep understanding of the sales process, the people involved in the sales process (sales reps, sales managers, etc.), and the tools and technologies used to support the sales process. Effective sales operations are critical to the success of any organization that relies on a sales force to generate revenue.

The Role of Sales Operations in Business Growth

In a world where business is booming and competition for talent amongst other companies has never been greater, Sales Operations play an integral role in supporting the frontline sales teams that are essential to company profitability.

A successful operation will not only help you grow your revenue but also increase productivity by handling both strategic functions like directing marketing campaigns as well tactical ones such as managing inventory levels or work schedules efficiently among many other things sales operations do.

Sales Operations Team Responsibilities

  • Sales Team Build Out
  • Sales Content
  • Sales Strategy
  • Revenue Forecasting
  • Implementing Sales Processes & Toolsets
  • Implementing Sales Funnel
  • Analyzing Sales Operations Metrics
  • Holding Salespeople & Teams Accountable
  • Sales Performance Metrics Analyses
  • Data-focused Decision Making
  • Sales Process Optimization

and ultimately:

  • Scaling Sales
  • Revenue Growth
  • Company Growth

How Sales Operations Can Increase Sales Efficiency

The sales operations team is the backbone of any sales team. It handles strategy and key administrative tasks needed for the sales team to excel, taking on any operations or administrative tasks so that the sales teams can focus on one thing - selling.

If the sales team isn't as prosperous as it could be it's up to the sales operations team to decide where the issue is at, and fix it. The sales operations team is directly responsible for (but not limited to):

  • Managing the Company's Knowledge Base
  • Training the Sales Team about the Product and Key Sales Points
  • Sales Training & How To Sell the Product Identifying Pain Points
  • Handling Contracts
  • Handing Service Agreements
  • Developing Market Intelligence
  • Hiring Sales Team
  • Developing Sales Team Talent

Without their hard work, it would be impossible for a business's revenue numbers or success rate to meet expectations; they make sure that every piece goes smoothly in order from training new employees on what needs to be done right away all way through to closing deals with clients.

Tips for implementing sales operations in your company

1) Understand the sales process

Before you can implement sales operations in your business, you need to understand the sales process. The sales process includes all the steps involved in selling a product or service, from prospecting and generating leads to closing sales and delivering products or services.

2) Understand the people involved in the sales process

The people involved in the sales process include sales reps, sales managers, and other employees

3) Know your sales team and their strengths

By knowing the sales team's strengths, sales operations can better align sales goals with sales team abilities, improve sales training, identify pain points in the sales process, and hire if needed, whether it be salespeople or management. Engaging executive sales recruiters can facilitate this hiring process by ensuring that the right candidates are selected to complement the team's strengths.

4) Utilize sales technology

In modern sales, an excel sheet simply doesn't cut it for record-breaking sales you will need to use specialty software designed for selling at scale: CRM software, sales tracking software, marketing automation software, sales enablement software, and communication platforms like Slack and Zoom and task assignment systems like Asana or Clickup. The right approach and the right tools for sales operations can help you create more efficient and effective processes, scale up your business faster, and increase revenue. Make sure to read about champion tracking and how to optimize the sales process with it. This knowledge will help you get the most out of your sales operations and ensure that everything is running smoothly.

5) Implement sales processes and procedures

Once you have understood the sales process and the people involved in it, you can start to implement sales processes and procedures. This will help to improve sales efficiency and increase sales revenue. Sales processes and procedures may include:

  • Establishing sales goals and objectives
  • Defining the sales process
  • Creating sales templates
  • Creating sales content

6) Evaluate and optimize sales operations

Sales operations can be evaluated and optimized in a number of ways. Some common ways to evaluate and optimize sales operations include:

  • Analyzing sales performance metrics
  • Reviewing sales processes
  • Identifying sales bottlenecks
  • Adjusting sales goals and objectives
  • Improving sales training
  • Reducing sales cycle time
  • Optimizing sales resources

Implementing, fixing, or updating sales operations can be a great way to see massive revenue gains by tightening up processes that likely already exist in some form.

By evaluating your sales performance metrics, reviewing sales processes, identifying sales bottlenecks, adjusting sales goals and objectives, improving sales training, reducing sales cycle time, and optimizing sales resources, sales operations will help improve sales efficiency and increase sales revenue for massive revenue growth and business health.