$1 Billion in Certified Commissions Pushes Qobra to Expand Its US Presence

Sales compensation software provider Qobra has passed $1 billion in commissions certified on its platform and is now strengthening its position in North America. The company has set up its US operations in New York to keep pace with growing demand from American finance and RevOps teams.

As covered by Reuters, Qobra announced on September 21, 2026 that its expanded US business will be based at 1700 Broadway in New York City. The milestone behind the move spans more than 350 customer accounts and roughly 30,000 people using the platform around the world, and the company sees the US as the market where the need for auditable commission management is growing fastest.

Qobra is a relatively young business. It was started in 2020 by Antoine Fort, Tanguy Moullec and Axel Poitral, who set out to build a compensation tool designed around the needs of revenue operations and finance professionals. The company secured €5 million in Seed funding in 2022 and €10 million in a Series A round a year later. Before New York, it operated from offices in Paris and London, and the new location gives it a third base from which to serve international clients. Fort, who serves as CEO, described the shift in customer priorities that is driving this growth: leaders in finance and RevOps now want to be sure that the full commission process, from the first calculation to the final payout, can be audited, explained and trusted. In his view, being physically present in New York will help Qobra work side by side with US companies trying to move away from spreadsheet-based processes and automate compliance with ASC 606.

That accounting standard is a large part of the story. Under ASC 606, together with the related ASC 340-40 rules, US companies must treat the incremental costs of obtaining a customer contract as an asset. Sales commissions fall into this category, which means they have to be capitalized and amortized over the expected period of the customer relationship rather than simply expensed when paid. Doing this correctly requires a precise connection between each payout and the contract it relates to, along with a clear record of how every number was produced. Spreadsheets were never built for that level of traceability. As a company grows, manual files become disconnected from the systems where deals and invoices actually live, and teams spend increasing amounts of time reconciling data and correcting mistakes.

Qobra's software addresses this by automating the process end to end. Operations teams set up and change commission plans through a no-code interface, so even complicated rules can be configured without nested formulas or programming. The platform pulls data directly from CRM, HRIS, data warehouse and billing systems, keeping calculations aligned with the latest information. Salespeople get real-time visibility into their earnings, while finance teams receive a timestamped audit trail covering every calculation and every approval. The company reports, based on its internal benchmarking, that customers save an average of five days per month on commission administration and see sales target attainment rise by an average of 15%, an effect Qobra links to reps understanding their incentives more clearly. Because these numbers are averages drawn from Qobra's own data, the outcome for any single organization will depend on how complex its compensation plans are and how well its systems are connected.

In New York, Qobra plans to expand its go-to-market, customer success and solution engineering teams. The office will function as the center of the company's North American operations, offering regional customers onboarding adapted to local needs and support in real time. Both established enterprises and fast-growing mid-market firms are in focus, particularly those whose sales organizations have outgrown manual commission tracking and now need a system that finance, sales and auditors can all rely on.