Operations | Monitoring | ITSM | DevOps | Cloud

Synthetic transaction monitoring: The ultimate guide 2025

You’ve landed on the ultimate guide to synthetic transaction monitoring (STM). If you want to check that your critical web services function and perform optimally, detect third-party failures, and surface issues before they reach your users…you need to know about STM. You might’ve heard it referred to as user journey monitoring or web application monitoring — we’ll get to that in a few scrolls. Let’s go.

Calculate the true cost of website downtime

We talk a lot about how website availability affects your business in revenue and brand perception. We throw out statistics, and we give dire warnings, but until you’ve taken the time to do the research, you don’t really know how the numbers affect your business. In this article, we step through the issues associated with downtime, and we show you how to quantify the impact of website downtime on your business’s revenue.