Black Friday and Cyber Monday | Key Takeaways from Studying Major Retailers
As expected, Black Friday and Cyber Monday 2018 sales broke records. Amazon reported their highest sales day ever on Cyber Monday, though exact numbers weren’t provided. Brick-and-mortar retailers saw a decline in foot traffic by 1.7% on Black Friday, hinting at the importance of website performance for retailers of all sizes. Companies are more conscious of website downtime and its effect on sales.