Every year, more and more website traffic is mobile-driven. Statistically speaking, you’re far more likely to be reading this article now on a mobile device rather than on desktop. Indeed, mobile usage goes far beyond website traffic, as virtually every action we take in modern life, from ordering a takeaway to sharing a photo with friends, takes place on a mobile device.

Would you know if your website went down? What would a potential customer think if they tried to access your website and found that it was offline? Would they return for a second time? Almost all businesses maintain some sort of online presence, and even for companies with large IT teams, it is simply infeasible for an individual or team to manually monitor the status of a particular website.

Affiliate Marketing has been around for over 20 years, with the first affiliate program set up in1994 by PC Flowers ; Gifts to sell flowers online. This was followed a couple of years laterby Amazon who set up their own affiliate marketing program in 1996. Since then a vastarray of affiliate programs have gone online across the world, and today the AffiliateMarketing industry is estimated to be worth over US$12 Billion a year according to theInternational Advertising Bureau.