At the turn of the 20th Century, enterprises shut down their clunky generators and started buying electricity from new utilities such as the Edison Illuminating Company. In doing so, they cut costs, simplified operations, and made profound leaps in productivity. The promise of modern cloud computing invites easy comparisons to those first electric utilities: outsource to them, save money and simplify.

The global market for log management was valued at $1.9 billion in 2020, according to MarketsandMarkets. Analysts predict this will grow to $3.7 billion by 2025. With this massive growth in log data, there will also be massive demand for escalated support in log management systems.