21 Financial KPIs Every SaaS Company Should Be Monitoring
Since the first software-as-a-service (SaaS) company entered the market in 1999, Salesforce, the industry has exploded. Experts are predicting that the industry will exceed $600 billion by 2023 at an 18% compound annual growth rate. In order to play in this highly competitive space, SaaS companies need to have a deep understanding of their financial key performance indicators (KPIs).