Navigating the Growth of Digital Infrastructure in Brazil with Carlos Eduardo Sedeh

What does it take to build a telecom network that actually listens?

In this episode of Uplink, Carlos Eduardo Sedeh, CEO of SAMM (formerly Megatelecom), joins host Michael Reid to explore how a flat-fee dial-up service launched in 1999 laid the groundwork for a customer-first telecom strategy that continues to reshape Brazil’s enterprise connectivity landscape.

From building fiber routes beneath Brazil’s biggest cities to serving complex customers like banks and e-commerce giants, Carlos shares the unique challenges—and opportunities—of operating in a country with high interest rates, regional fragmentation, and a digital divide still being bridged.

This episode covers:
🇧🇷 The origin of flat-rate internet access in Brazil
📈 How SAMM grew through seven acquisitions
👂 Listening as a telecom strategy
📞 Insights into Brazil’s telecom market and capital challenges
�� How network access impacts inclusion, growth, and innovation.

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🔗 https://www.uplinkpod.com/

🚀 Uplink explores the future of connectivity, cloud, and AI – with the people shaping it. Hosted by Michael Reid, we dive into cutting-edge trends with top industry experts.

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0:00 Building Internet Access in 1990s Brazil

5:07 Creating Megatelecom and B2B Focus

10:50 Building Resilient Networks for Data Centers

16:03 Brazil's Tech Landscape and Market Challenges

21:52 SAMM's Vision for Growth and Consolidation