Anomaly Detection

Supercharging omnichannel marketing with AI KPI analysis

In today’s uber-connected world, omnichannel marketing is one of the most effective ways of capturing consumers’ attention. With competition skyrocketing and digital transformation supercharging customer expectations, 90% of people now demand seamless, consistent interactions across all digital channels. As a result, businesses that use some kind of omnichannel strategy achieve 91% greater year-over-year customer retention rates than business that don’t.

Tackling shopping cart abandonment with data analytics

Today, the average shopping cart abandonment rate in online retail hovers at a disheartening 69.57%. To put that into an even more ominous perspective, that’s $18bn lost every single year. All because customers simply didn’t want to check out. What’s going on? There are dozens of reasons why you could be experiencing a high shopping cart abandonment rate. Yet understanding the exact reason isn’t an easy task.

The dos and don'ts of picking new BI tools

Choosing a new business intelligence (BI) tool can be a confusing, time-consuming and, frankly, exhausting process. It’s also an anxiety-inducing one: Companies are willing to shell out millions on business intelligence software, yet picking the wrong tool can set their business back months. With so many BI tools on the market now, choosing the wrong one is far too easy. This is a big factor contributing to the fact that 87% of businesses haven’t reached business intelligence maturity yet.

The death of business intelligence: How AI will wipe out BI

In the two decades since big data became a ‘thing’, business intelligence (BI) has been a vital part of extracting valuable insights from it. BI tools began with basic analytics features, before developing to include more powerful suites of tools able to aggregate huge swathes of data for analysis. In more recent years, BI capabilities have evolved to include dynamic visualisation and real-time insights.

Why you're losing sales (+ how to improve customer retention)

In ecommerce, customer retention is key to preventing you from losing sales. It costs 5x more to gain new customers than to retain existing ones, and so every customer you’re able to keep hold of saves you a significant amount of time, money and resources. To give it some perspective, for every 5% increase in customer retention, profits grow by 25%-95%. Because online retail is so highly competitive today, loyalty doesn’t hold the weight it once did, and so churn rates are getting worse.

Nail your sales with these simple ecommerce lead gen tips

If you’re running an ecommerce business, you probably already realise that lead generation (or lead gen) is a critical part of your sales process. Simply put, the way to get more sales, revenue and ROI is to generate more potential customers. So, how can you make your sales and marketing strategy more effective at generating leads? Let’s take a look at some of the best lead gen tips for supercharging your ecommerce sales.


How Xandr, AT&T's Adtech Company, Prevents Revenue Loss with Autonomous Business Monitoring

Anodot CEO and Co-Founder David Drai joined Amazon Web Services and Xandr to discuss the shift to machine learning-based anomaly detection in business monitoring. Xandr Chief Technology Officer Ben John shared how their advertising marketplace is using Anodot platform to cut detection from “up to a week to less than a day”. You can watch the webinar at the link above or read on for the highlights of that talk.

How to find your ecommerce target audience with data

You’re an ecommerce business with the most brilliant products or services, and the most beautifully designed online store – now, how do you go about finding your target audience? In the past, the process of identifying customers was mostly based on gut-feeling, with little information to support decisions. This meant online retailers had to test and refine to find their target audience. But today, we have a much more efficient way of finding our target audience: Data.