Zebra Technologies' Developer Conference Highlights Inflection Point for AI on the Frontline
BOURNE END, England — 23 May, 2025 — Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced it will bring its global developer community together at DevCon 2025 to connect, learn, grow, and build the future of AI on the frontline.
The bi-annual conference comes at an inflection point as organisations look to turn AI investments into solutions that increase asset visibility, connect frontline workers, and intelligently automate operations.
From 4-6 June, developers and software engineers will gather in Amsterdam, Netherlands, for three days of keynote talks by senior Zebra executives and guest speakers. Keynote presentations will be given by Noortje van Genugten, Vice President, Product Operations, Albert Heijn; Professor Kitty Koelemeijer, Nyenrode University and Director of the University's Research Center for Marketing & Supply Chain Management; and Marc Plasschaert, Retail Omni-Channel/e-Commerce Director, Accenture.
Other keynote guest speakers include Jan Jongboom, CTO of Edge Impulse (a Qualcomm Company), and Andrew MacInnes, Director of Engineering Specialists for Retail and Consumer Packaged Goods, EMEA, Google. Zebra keynote presentations will be delivered by Tom Bianculli, Chief Technology Officer, and Chip Yager, Vice President of Strategy.
"Our developer community is at the forefront of building AI applications for our customers' frontline, turning AI investments into business value," said Tom Bianculli, Chief Technology Officer, Zebra Technologies. "DevCon is a great opportunity to share the latest and best innovation within our ecosystem, discuss how we can serve customers better together, and look to answer the question 'what's next'."
Following the success of Zebra's inaugural AI Developer Challenge, sessions will also look at transforming the frontline with GenAI advancements, the wider rollout of Zebra's AI Suite for Mobile Computing, and how to revolutionise industries with AI Enablers (vision, voice, and GenAI), with case studies from Zebra's AI Developer Challenge winners.
Attendees can select the workshop tracks they attend, which cover APIs, radio frequency identification (RFID), Zebra Aurora and Workcloud software, Android development, mobile computing, and sensors. There will be networking opportunities, a solutions demo area, discussion about the latest tools and trending topics and stands by DevCon sponsors BlueFetch, Ivanti, Keen Research, Qualcomm, StayLinked, Omniaz, SoftServe, SOTI, and Spatial Computing Solutions.
What: Zebra DevCon 2025
Where: Amsterdam, Netherlands
When: 4-6 June 2025
Contact: Daniel Blackman Daniel.blackman@zebra.com +44 (0)7408 864 597
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra's award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.