Capping the AI free-for-all? Know what each dollar returns first.
Most companies gave everyone AI access and thought they’d sort out the costs later. Engineering, support, product, marketing, and finance all got licenses to the best models. The early results looked good, and for a while it didn’t matter there wasn’t an explicit business case. Let’s call the first half of 2026 the free-for-all period for many companies. AI adoption spread across the org fast, people and teams loved it, and then the invoices started coming in.