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While you often read about the move to “the cloud,” the reality is that most organizations aren’t moving to a single cloud, but multiple cloud environments from multiple providers. There can be a range of reasons for companies to use cloud services from more than one provider today.
Customer experience (CX) is becoming an increasingly strategic part of any company’s brand as businesses become more customer-centric. And thanks to technologies that give customers more options than ever, right at their fingertips, consumers expect a flawless CX, anytime and anywhere, regardless of medium. In other words, customer retention and satisfaction is intertwined with CX.