We’ve all become more conscious of the risk of online scammers and hackers, especially since we put more and more of our personal information into websites and apps on a daily basis. We’ve become more knowledgeable on the likes of data protection through EU regulations like GDPR and learned about how we “drop” cookies as we surf the web.
Website down. Two words that cause panic in website owners far and wide, especially if they have thousands, if not millions of people, using their website on a daily basis. But it’s not as rare as most people think, even the biggest of companies find themselves in the deep depths of website downtime hell. The impact? Loss of revenue for starters, followed up by your competitors who are online getting your customers’ attention, bad SEO rankings, and lack of customer satisfaction.
We’re all familiar with the internet, especially since we use it to do almost all of our daily activities. Since the days of that familiar buzzing noise of AOL dial-up as it connected to somewhere out there in the stratosphere, we’ve been hooked on the internet and its vast space that holds endless amounts of information, ready for us to tap into right at our fingertips.
Many people think because we’re an online business, with technology at the heart of everything we do, we’d be better placed than many to make the transition from in-person meetings to virtual meetings during the pandemic. Whilst we have made that leap and made it work well, it’s not because we’re au fait with tech and the latest tools, it’s quite the opposite.
It’s 2021 and somehow, I’m still trying to convince people that content is one of the biggest revenue drivers there is. Back in 2017, there was an influx of “content is king” and “why content is important” blogs on LinkedIn and Medium, but it seems little notice has been taken in the years that have followed.
If there’s one universal constant in the world of business, it’s that things will go wrong. Probably at the most inconvenient of times and in the most inconvenient of ways. It’s Murphy’s law, or, if you’re from England the much more fun, “Sod’s law”. These moments can define your business more than any other. Unfortunately, far more than usual day-to-day ever will.
It’s only mid-February and there’s already been a surge of websites that have gone down, and big ones too. I don’t need to tell you how damaging website downtime can be, especially since we’re spending the majority of our time online due to the Covid-19 pandemic. We are working online, studying online, banking, shopping, exercising online, the list is endless, and this extra online activity has put added pressure on the websites that help us to perform these tasks.
The 9th February marks Safer Internet Day; a day to recognize the dangers of the internet and the need to be kinder online. But it’s not just each other we have to fear on the internet. You’ve probably heard the talk – online hackers finding their way into your website without you knowing. Spambots corrupting your Google Analytics website data. Online viruses bringing your whole website to its knees. But this is just 1% of the threats that your website faces on a daily basis.
We recently added password access for our Dashboards which has been in popular demand. Previously Dashboards were public and could be accessed by anyone with who you shared the link – but from today you can add a password to your dashboard in order to ensure only authorized visitors can see the data.
In every home, there is a place that we store things that we no longer need or use. It’s something that once gave us joy, albeit at an initial cost, and for this reason we seem unable to throw it away even though we no longer have a use for it. The main culprit? Old tech gadgets. Whether it’s at my home, my parent’s house, or the family holiday house, there is always a drawer where old phones, cables, music players, and earphones are stored away and forgotten about.
