Performance Marketing Company Replaces In-House Business Monitoring System With Anodot
In performance marketing, KPIs are directly proportional to revenue. Avantis is a performance marketing company that, prior to Anodot, had used a variety of in-house monitoring solutions and SAS tools to monitor the KPIs that drove their business. But they found their top metrics, such as impressions, clicks, click-through rate (CTR) and postbacks, were often much different than their publishers’.
