From personas to archetypes: a living, shared understanding of the people we build for (Part 1 of 2)
Personas are easy to create but often ignored. This is the first of two posts about how we developed archetypes to keep our personas fresh at Canonical. These are shared, machine-readable descriptions of our users that multiple teams and their agents can use. This post explains the system, its purpose, and its structure. The second post’ll cover how we maintain and update it. Personas should be functional tools.