How Does Page Load Time Affect Your Conversion Rate?
As a consumer, you know how you respond to slow sites. You hit the back button or close the browser. As a business owner, you’re well aware of this. You’re a consumer, too, after all. So, you know page load time and conversion rate are related. But how exactly? How does it affect the bottom line? In this article, we’ll analyze how page load time affects conversion rates and by how much.