Palo Alto Networks Plans to Acquire Embrace: Why Digital Experience Is Becoming a Strategic Priority
When Palo Alto Networks announced its intention to acquire Embrace, my first thought wasn’t about Embrace itself. My first thought was that digital experience, including Digital Employee Experience (DEX), has officially become strategic. For years, DEX has often been viewed as something that sat on the edge of infrastructure monitoring, endpoint management, and service desk operations. Important? Absolutely. Strategic? Not always. This acquisition changes that conversation.