The Customer Left Months Ago. Renewal Data of Technology Distribution Channels Just Haven't Caught Up.
Most technology distribution leaders can show stable renewal performance. That number rarely tells the full retention story. According to Forrester, current customers account for 61% of B2B revenue through renewal and expansion. Retention is a revenue-protection issue, not a dashboard metric reviewed after the quarter closes. Beneath those numbers, a quieter problem builds across the channel ecosystem.