For Shopify store owners, there are few things more important than ensuring that the online storefront is always available to customers. If your Shopify store is inaccessible to customers, missed sales opportunities and frustrated customers are almost a guarantee.

Website incidents happen at any time for any reason. Your website might stop responding to customers. Performance may slow down. Main pages start giving client or server errors. And when they do strike, it brings frustration and confusion to your customer, leading to lower trust and engagement.

Websites are the digital storefronts for your business. If your website goes down, you risk losing out on customers, sales, and opportunities in general (not to mention what it can do for your reputation). That’s why using a website monitoring tool is crucial. Done properly, it gives you a vigilant eye on your site’s health, alerting you to problems before they snowball into major delays. But… website monitoring is deceptively tricky to get right.

Website administrators and business owners know the frustration and potential revenue loss that can come with website downtime. It’s like throwing a party and locking the front door—your guests (or, in this case, customers) cannot get in. To help you keep those digital doors open and the party going, here are some practical strategies you can use to minimize website downtime.

In today’s digital age, the reliability and performance of your website are more critical than ever. Understanding the nuances of website monitoring is key whether you’re part of a bustling DevOps team or a Site Reliability Engineer working to ensure seamless user experiences. This blog post dives into the two primary monitoring strategies: proactive and reactive. We’ll compare these approaches, discussing how each can influence your site’s uptime and user satisfaction.