Over the past decades or so, social media has developed into one of the prime selling channels for business-to-business marketers. So much so that today most marketers believe social media marketing is the most effective tactic to use to improve lead generation quality, and drive net new leads.
It’s a great time to be an MSP and almost 100% of MSPs think so. The managed services market in the U.S. was valued at $44.75 billion in 2020 and is expected to reach $72.88 billion by 2026. This growth was accelerated by COVID-19, when demand for cloud services and MSP solutions increased. The biggest challenge for MSPs is to channel this short-term boost and leverage it to achieve long-term growth and success.